See the full picture with AI reporting

At Ember, our mission is to help a generation of business owners unlock their full potential.

To truly unlock that potential, we believe that having an accurate, up-to-date picture of your business finances is absolutely essential.

Today, I am super excited to introduce AI reporting — a game-changing new feature that represents a huge leap forward when it comes to providing you with this capability.

Most businesses today are flying blind

Consider a common question: “How much money should I set aside for my taxes?”

For business owners not using Ember, answering this often involves a drawn-out process with an accountant that looks something like this:

The result is typically that it takes weeks, if not months to find out the real numbers that you need to make a decision today.

You have invested a huge amount of time and effort going back and forth trying to get your accountant up to speed, and while you’ve been doing so, opportunities may have passed, or financial missteps made as a result of an incomplete picture.

If this sounds familiar, trust me, you are not alone.

Ember’s revolutionary tax-first approach allows you to access these insights on your time

At Ember, our tax-first first approach has enabled us to dramatically streamline this process.

Unlike traditional accounting software, each category within Ember’s model maps directly to one of HMRC’s tax codes, meaning that from the moment you categorise and review a transaction, Ember understands it’s exact tax implications.

By understanding this across each of your transactions, Ember is able to provide you the reports and insights you need to run your business, on your watch, not your accountants.

This breakthrough has finally made it possible for business owners to access the key insights they need to operate effectively, when they need them, such as how much tax they owe or how much can they can safely withdraw in a dividend at any moment in time.

However until now, to access these insights, you have first had to fully review every transaction.

AI Reporting allows you to access these insights in real-time

Over the past year, we have observed the rapid evolution of AI models and more recently we have been leveraging this progress to significantly enhance our own ability to predict the tax category of a given transaction.

The improvements we’ve seen in both the coverage and accuracy of our predictions are what really form the foundation for AI Reporting.

With AI Reporting, you can now get an up-to-date overview of your business finances in real-time — from the moment you open Ember, without having to first manually review your transactions.

This powerful new feature integrates transactions automatically categorised by Ember AI into your reports, alongside those you’ve already reviewed and categorised. The result is a much more complete and current picture of your business finances, allowing you to make faster, more informed decisions about your business.

For any transactions we’re unsure of, we’ll still ask for your input to ensure the insights we provide accurately reflect your business’s position.

However, Ember AI is designed to continuously learn and improve as it gets to know your business better, so while there might require some initial input, over time, our ambition is for this to trend to zero for most businesses, allowing a truly automated experience.

Experience AI Reporting today

AI Reporting will be available to all Limited Companies today!

As you use it, you’ll see firsthand how Ember AI adapts to your needs, delivering a smarter, faster, and easier financial experience.

We can’t wait to hear what you think.